OUTLASTS YOUR $300
COLOGNE.
The 10-second body butter that locks a designer-grade scent into your skin for a full 12 hours — no alcohol, no grease, no reapplying.
RP
KB
100,000+ happy customers · ★★★★★ 4.8/5
Your $300 cologne is dead by lunch.
Smelling expensive is the easy part. Making it last past noon is the hard part — and it's exactly where alcohol cologne quits on you.
One jar. Designer scent and all-day hold, handled.
Still there at dinner
Alcohol cologne flashes off in 2–4 hours. HIM+ binds to your skin and releases for a full 12 — so you stop reapplying.
Designer-grade, $40
The same luxury-inspired scent profiles as $300 bottles — without the bottle, the alcohol, or the markup.
Absorbs in seconds
It's a butter, but it sinks in fast and leaves zero film. Get dressed right after, no oily mess.
One jar. A designer scent that actually lasts.
Hydrates like skincare and locks a designer-grade scent to your skin for a full 12 hours — the Andros-7™ butter base binds the fragrance instead of letting it flash off like alcohol. No grease. No reapplying. No $300 price tag.
Why it lasts when cologne quits
It comes down to one thing almost every fragrance gets wrong.
The problem was never your scent — it's the alcohol
Most fragrance is 70–85% alcohol. It evaporates in the first hour and drags the scent off with it — that's why your $300 bottle is gone by lunch and you keep reapplying. No more of that musty smell that creeps in by mid-afternoon, either.
Pick your scent →
HIM+ binds the scent into your skin
The Andros-7™ butter base does the opposite of alcohol — it melts in and locks the fragrance oils into your skin. Your body heat releases them slowly, all day. Most men still catch it the next morning. You're never the guy who "used to" smell good earlier.
Pick your scent →
It diffuses up close — it never shouts
Because it sits in your skin instead of spraying into the air, it reads warm and natural at arm's length — never a cloud that fills the elevator. It's not a fragrance on top of you. It's your skin, amplified.
Pick your scent →
The fixation behind it: Andros-7™
Most "long-lasting" fragrance still rides on alcohol, so it fades by noon anyway. Andros-7™ is the butter-and-lipid base that binds your scent into your skin — built to hold for a full 12 hours, not flash off in two.
Why a butter — not a spray?
Alcohol evaporates fast — and drags your scent off with it. The HIM+ base is rich in skin lipids and butters: it melts in, anchors the fragrance oils, and lets your body heat release them slowly all day, strongest in the close range where someone leans in.
Translation: cologne sits on top of you and leaves. Andros-7™ becomes part of you — and stays.
How the fixation works
Butter-and-lipid base
Locks the fragrance oils into your skin so they release slowly — not all at once like a spray.
Body-heat diffusion
Your own warmth lifts the scent through the day — clearest up close, where it matters.
Skin-loving actives
Hydrate and protect while the base carries the scent. Absorbs fast, never greasy.
Lab-verified. Every batch.
We don't ask you to take "long-lasting" on faith. Every batch is HPLC-tested for purity, with Certificates of Analysis on file — so you're buying a documented formula, not a marketing word.
And yes — there's a subtle pheromone note in the blend, a quiet close-range edge for your own confidence. But the reason men reorder is simple: it lasts, and it smells expensive.
90-day consumer trial · HIM+ users
Self-reported survey of HIM+ customers with consistent daily use. Responses vary. Not a medical claim.
Why your cologne quits at noon — and we don't
We dug into what perfumers actually say about longevity. Three things they'd rather not print on the box:
1. Most cologne is mostly alcohol. Ethanol is the cheapest, fastest-evaporating base there is — it flashes off in 2–4 hours and drags your scent with it.
2. "All-day" is usually a 3–5 hour scent. Most cologne is eau de toilette — a low oil concentration. They still stamp "all-day" on the box.
3. Their own fix gives it away. Perfumers tell you to "apply to moisturized skin" so it lasts longer. HIM+ is the moisturized skin and the scent — in one step.
"I stopped carrying cologne to reapply. This one just doesn't quit."
— Devon R. · Verified customer
It makes your cologne last too
Most men ditch their cologne for it. But if you've got a bottle you love — keep it. Use HIM+ as the base layer underneath, the move perfumers quietly recommend.
Fragrance fades fastest on dry skin — there's nothing for it to hold onto. Lay down HIM+ first and your cologne grips the butter-and-lipid base instead of flashing off with the alcohol. Same bottle, hours more staying power.
HIM+ goes first
Smooth it onto your pulse points. It hydrates and lays down an oil-rich base for scent to cling to.
Then your cologne
Spray your favorite fragrance straight over it. The butter base grabs the oils instead of letting alcohol carry them off.
It lasts far longer
Same cologne, more staying power and a smoother, closer projection. Or skip the spray — HIM+ alone already holds 12 hours.
"I layer my Creed over it now — it lasts twice as long as it ever did on its own."
— Julian F. · Verified customer
"My wife leaned in at dinner and asked what I was wearing. That hadn't happened in years."
"I’m 53. I’d basically given up—every cologne I owned faded before dinner. Then one evening wearing HIM+, my wife couldn’t stop looking at me. Later that night she texted me…. It's thos kind of small stuff that changes a marriage."
— ROBERT P., 53 · MARRIED 26 YEARS · VERIFIED
Your day, from 7am to midnight
Same 10 seconds every morning. Here's how long it actually holds — and what shows up along the way.
It disappears into your skin
No spray, no alcohol. It melts in and layers on you — your skin becomes the base scent, not another fragrance.
You stop smelling like a product
Within a minute it reads warmer, closer — like you on your best day. Absorbs clean, zero grease, get dressed right after.
Still going when cologne would be gone
This is the hour alcohol cologne dies. The butter base is still releasing — no bathroom reapply at 2pm.
The first "what are you wearing?"
Usually that same day — from someone who leaned in without planning to.
A full 12 hours in, still on you
Dinner, drinks, the drive home — faded to a warm skin-scent, not gone. Plenty of guys still catch it on the collar at night.
You're the one they remember
Not your cologne — you. Compliments stop being a surprise and start being routine.
It becomes your signature
One jar lasts ~30 days. People start tying the scent to you — they catch it on someone else and think of you.
The compliments turn into a habit
You smell expensive every single day — and the people around you quietly get used to it (then miss it when you skip a day).
Most men's scent goes dead by lunch
Cologne fades by noon, dries the skin, smells like every other guy — so you stop getting noticed and don't know why. HIM+ holds a designer scent all day, at any age.
Same man, same day: cologne flashes off by noon — HIM+ holds for a full 12 hours.
Illustrative of self-reported customer surveys. Individual results vary.
No fillers. Just results.
Two parts in every jar: the fragrance that changes with the scent you pick, and the skincare base that's the same in all of them.
- Your designer-inspired fragrance— Aventus, Baccarat 540, Bleu, Oud Wood, Ombre Nomade, 1 Million or LV Imagination. This is the only thing that changes from jar to jar.
- Sodium Hyaluronate & Glycerin— lock in hydration, all-day smooth skin.
- Allantoin & Vitamin E— calm and protect, comfortable post-shave.
- Andros-7™ butter base— binds the scent for a full 12-hour hold.
✓ VEGAN ✓ PARABEN-FREE ✓ SULFATE-FREE ✓ ALCOHOL-FREE ✓ DERMATOLOGIST-TESTED
"…been using this less than 3 months"
Real buyers — the good and the not-so-good. Swipe through.
Your 10-second morning ritual
Scoop a fingertip
A little goes a long way — one jar lasts ~30 days.
Rub into pulse points
Chest, neck, inner wrists — where body heat lives.
Walk out & forget it
12 hours of designer scent, locked into your skin.
They can't stop showing it off
Real customer photos — straight from the community.
Pick your offer. Then pick your scents.
Mix and match — a different fragrance for every jar in your bundle.
HIM+ Pheromone Body Butter
Designer-inspired scent · 12 hr · Andros-7™ · 150g
Smells expensive and lasts — or your money back
Use HIM+ as directed. If it doesn't last all day, if it doesn't smell like the $300 bottle — send it back, even half-used, for a full refund. No questions. Less than 1% of customers ever need to ask.
If you've stopped getting noticed, this is why
Smell like the $300 guy
You do everything right but your scent's gone by the time you sit down. Walk in with a designer scent that's still there at last call.
Still sharp at 6pm
Reliable isn't the same as remembered. Be the guy whose scent holds through back-to-backs and the commute home.
The scent she remembers
You're not chasing anyone new. You want to smell the way you did when you met — all day, not for an hour.
Excellent · 4.8 from 539 reviews
Terrence W.VerifiedMay 19Bought the 3-pack and mixed scents. My wife took the Rouge 540 — now she hands it to me in the mornings and says I smell "like when we met." Didn't expect that to be the win.
DeAndre M.VerifiedMay 6I throw it on after the gym — no musty smell hours later, just the scent. Sweated through a double and it still held. Blends with your skin instead of fighting it.
Marcus B.VerifiedMay 249, divorced, back out there. She leaned in and said "you smell amazing." That alone was worth it — walked out of there with my confidence back.
Hector G.VerifiedApr 27The Oud Noir nails a bottle I could never justify buying. Spot-on dupe, and it doesn't disappear after an hour like the real one weirdly did on me.
Brandon K.VerifiedApr 21Subtle enough for the open office, but it pulls people in up close. No headache like the sprays give me. Two coworkers asked what it was in one week.
Tyrese J.VerifiedApr 14The Bleu is my daily now. Only docking a star because I burn through it — I'd buy a 300g version in a heartbeat. Wear it every single day.
Cody R.VerifiedApr 8Thought we were past the butterflies. She hugged me, stopped, and went "what IS that?" Quietly obsessed now. Grabbed the 5-pack on the reorder.
Andre P.VerifiedApr 1Came for the scent, stayed for the skin. My arms and elbows aren't dry and ashy anymore. Two products in one jar, and I'm 53 feeling sharp.
Lamar S.VerifiedMar 25My old cologne was always gone by lunch. This isn't — that's the difference. Liked mine enough that I grabbed a Million for my brother's birthday.
Vince D.VerifiedMar 18Figured it'd fade like every other "long-lasting" thing I've tried. It just didn't. That's the whole reason I reordered — the longevity is real.
Got questions? We've got you.
How does it last all day without alcohol?
Can I still wear my own cologne with it?
I've tried "long-lasting" fragrance before and it died anyway.
Is it greasy or heavy like normal lotion?
Why $40 if it smells like a $300 cologne?
Smell expensive. Every single day.
You're not buying a body butter. You're buying a designer scent that actually lasts — and everything that comes with smelling that good. Ten seconds after the shower.
Claim Labor Day price → $40